Back to My Roots: How the Floral Industry Shaped My Career

For as long as I can remember, I’ve been drawn to flowers. Their beauty, their symbolism, and the way a simple arrangement can speak volumes during life’s most meaningful moments. My professional journey has taken me through incredible experiences in events, brand building, and large-scale productions, but my roots will always trace back to the floral industry — the place where my career truly began.

Enjoying a happy moment in West Holland, amidst the famed greenhouses of the "Glass City."

I began my floral career at a Eurpean Floral Design studio, where I worked my way up from Sales Associate to Store Manager at two of their locations. Those years were formative. They taught me not only the art and business of floral design, but also the importance of service — helping a customer choose the right flowers for an important life event, like a new baby, an anniversary, or even to honor the memory of a loved one. Each arrangement carried a story, and it was a privilege to be part of those moments.

A bridal bouquet I created for a dear friend.

My love for flowers grew so much that I eventually launched my own floral business, designing weddings and special events while simultaneously building my career at Southwest Airlines. For five years, I poured my creativity into arrangements that reflected each couple’s vision and personality, while also learning the ins and outs of running a small business. It was a busy chapter of my life, but one I will always cherish.

Centerpieces for a small wedding. The bride wanted unique flowers.

One of the highlights of my floral journey was traveling to Holland to visit some of our seasonal floral designers. Walking through greenhouses, watching flowers being prepped for shipment, and experiencing the bustle of the flower stock market in Aalsmeer was unforgettable. It gave me a deep appreciation for the artistry and logistics that make florals accessible around the world.

Bridal Bouquet

Even as my career expanded into large-scale event management and brand experiences, I’ve never lost my connection to flowers. Designing with them brings me back to the joy of creativity, the precision of detail, and the satisfaction of helping someone feel seen and celebrated. Flowers remind me why I love what I do: connecting people through meaningful experiences, whether that’s a global event or a single bouquet.

Centerpieces for a wedding at the Modern Museum of Art

As I look ahead, I’m excited to share more of my floral story and creations here. This portfolio isn’t just about my career in events and brand experiences — it’s also about honoring the passions that continue to inspire me. Check out the photos below of some of my favorite floral designs over the years. 🌷✨